Posted by Weave on Jun 23, 2010 in Professional | 0 comments
If you’re like me, you rely on social media sites for promoting both your company and your self. You post videos to YouTube, you find friends at crowded events using Twitter, and maybe even stalk your friends on Foursquare.
But what happens when a site goes down — and the functionality you’ve come to rely upon goes away?
You Don’t Need a Social Media Strategy
This morning, I...
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Posted by Weave on Jun 16, 2006 in Articles, Professional | 20 comments
(Below: The pioneering Flickr and just some of its sycophantic hellspawn)
Those of you creating a Web 2.0 startup: avoid the urge to name your firm after the successful players in the space. A trendy copycat company name and market presence may directly work against your own success.
For the last 18 months, there has been a huge increase in me-too branding efforts in the tech space. The success...
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