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	<title>Eric Weaver &#187; Twitter</title>
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	<description>a 15-year experiment in storytelling</description>
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	<itunes:summary>a 15-year experiment in storytelling</itunes:summary>
	<itunes:author>Eric Weaver</itunes:author>
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	<itunes:subtitle>a 15-year experiment in storytelling</itunes:subtitle>
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		<title>In the Defense of Marketers</title>
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		<pubDate>Mon, 04 Jan 2010 16:30:36 +0000</pubDate>
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		<guid isPermaLink="false">http://www.ericweaver.com/?p=721</guid>
		<description><![CDATA[The Social Media Hype Bubble was largely sat out by most marketers until the end of the decade. Why your brand needs to be even more social, now that the bubble has burst.]]></description>
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		<title>Stop talking, start listening: celebrities, social media, and your brand.</title>
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		<pubDate>Sat, 25 Apr 2009 20:12:35 +0000</pubDate>
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		<description><![CDATA[Celebrities—and the masses—are joining Twitter. Yet many celebs are not following others, and their opinions of social media are being shaped on only half the experience. Why they—and you—need to be listening.]]></description>
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		<title>Should your brand be on Twitter?</title>
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		<pubDate>Thu, 01 Jan 2009 03:01:56 +0000</pubDate>
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		<description><![CDATA[Twitter is on Jon Stewart, on the Colbert Report, on Fox News...what IS Twitter, what's up with all the hype, and is this something I can use to market my offering?]]></description>
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