Marketing in its traditional form needs to change. Social media, now at the end of its hype curve, was not the magic bullet. What will save marketing will be selling and proving our value. At year’s end, people tend to come out with numerous predictions for the new year. Three reasons drive would-be pundits to do this: first is a bit of sentimentality at what we just lived through....
read moreAshton Kutcher. Britney Spears. Michael Phelps. Rachel Maddow. Celebrities of all stripes are jumping on Twitter, and by extension, social media. Yet many are using it as a means to talk at their audiences. In doing so, they ignore the power of the medium. You—and your brand—can benefit by listening. It’s happened quite suddenly: celebrities have found Twitter, and so have the masses....
read moreTweet, twit, tweeple, twestival…what’s all this stuff about Twitter? Is it an echo chamber for the self-absorbed, or a viable engagement channel? How to tweet your way to a more engaged market. Twitter has gotten tremendous press in the last three years, has been used by presidential candidates, actors and seemingly the entire, highly vocal social media crowd. But many companies and...
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