Posted by Weave on Jan 11, 2011 in Featured Articles, Professional | 2 comments
Skilled marketers and branding experts are reeling from consumer outrage, amplified by social media, toward branding changes. The consumer is always right – or are they?
SEATTLE, WASHINGTON, USA – January 11, 2010 – Starbucks, in a move to show it has expanded beyond basic coffee offerings, shed the Starbucks name, the iconic ring and stars from its well-known logo last week, in...
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Posted by Weave on Nov 28, 2009 in Articles, Featured Articles, Professional | 0 comments
As 2009 comes to a close, I can’t help but reflect on what I’ve seen this year, and consider what will be top of mind for 2010.
Privacy
The Social Web has been a bit of the Wild West for 2008 and 2009, but with a growing number of legal cases being decided in this area, and a continuing risk aversion amongst corporations, I predict privacy will be top-of-mind for many of my clients....
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