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	<itunes:summary>a 15-year experiment in storytelling</itunes:summary>
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		<title>October 21, 2009: Speaking at the IIMA October Luncheon</title>
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		<pubDate>Sat, 03 Oct 2009 05:02:43 +0000</pubDate>
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		<description><![CDATA[OVERVIEW: My brand!  My brand!  What about my brand? Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a &#8220;voice&#8221; often as loud as your marketing budget. Marketing professionals, from [...]]]></description>
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		<title>September 17, 2009: Speaking at Internet Marketing Conference Vancouver</title>
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		<pubDate>Sun, 06 Sep 2009 22:44:55 +0000</pubDate>
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		<description><![CDATA[CONFERENCE SELF-DESCRIPTION: &#8220;The No 1 Marketing Conference in Canada will teach you how to improve your online revenue!&#8221; I will be presenting my Trust Drives Transactions presentation at 2:30 pm in Room 1. DETAILS: The event will be held at the Vancouver Four Seasons Hotel, 791 West Georgia Street, for three days: September 16-18. COST: [...]]]></description>
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