REDMOND, WASHINGTON, USA – April 15, 2010 – I was pleased to present the morning keynote at the recent Microsoft Social Media 201 Conference held at the Microsoft Executive Briefing Center. The event, put on by buddy Joe Kennedy (@KennedyIAm) and the guys at @FreshConsulting, was aimed at helping elaborate the “next steps” for companies who have already established initial...
read moreMarketing in its traditional form needs to change. Social media, now at the end of its hype curve, was not the magic bullet. What will save marketing will be selling and proving our value. At year’s end, people tend to come out with numerous predictions for the new year. Three reasons drive would-be pundits to do this: first is a bit of sentimentality at what we just lived through....
read moreWHAT: ZAAZ is hosting the latest in its social media events series next Thursday, June 18th, at ZAAZ HQ in downtown Seattle. Join us from 6 – 9pm for a panel discussion on agency / client relationships in social media. Panelists will include folks from the agency side who specialize in digital, brand, and PR; along with client-side web and community managers. Panelists include: Dave...
read moreI’ll be speaking on a panel discussion at the Graphic Arts Guild/Seattle Professional Graphic Artists luncheon workshop on “Social Media Marketing: What Actually Works?” This is the second panel in a series of two, the first covering a demonstration of Facebook, Twitter and other social sites. In this second panel, we’ll share our experiences on what’s working for...
read moreExpert. Guru. Genius. As jobs dry up and self-promotional tools proliferate, more and more people are rebranding themselves as Social Media Gurus. What you should watch out for, and why. (EDITOR’S NOTE: You may say to yourself, “Self, isn’t this dufus a ‘social media guru’?” Hell, no. The tools, trends and the power of the consumer are changing at an...
read more