Expert. Guru. Genius. As jobs dry up and self-promotional tools proliferate, more and more people are rebranding themselves as Social Media Gurus. What you should watch out for, and why. (EDITOR’S NOTE: You may say to yourself, “Self, isn’t this dufus a ‘social media guru’?” Hell, no. The tools, trends and the power of the consumer are changing at an...
read moreSEATTLE, WASHINGTON, USA – January 1, 2009 – Please forgive the indulgence. I’m writing this down to make my commitment public. 1. For me, 2009 is the Year of the Body. My entire life, I’ve given priority to thinking, reading and working with absolutely no interest in fitness, health or even just plain ol’ taking care of myself. I mean, ZERO, NADA, NONE. The neglect...
read moreTweet, twit, tweeple, twestival…what’s all this stuff about Twitter? Is it an echo chamber for the self-absorbed, or a viable engagement channel? How to tweet your way to a more engaged market. Twitter has gotten tremendous press in the last three years, has been used by presidential candidates, actors and seemingly the entire, highly vocal social media crowd. But many companies and...
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