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	<itunes:summary>a 15-year experiment in storytelling</itunes:summary>
	<itunes:author>Eric Weaver</itunes:author>
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		<title>My new chapter: Canada, and Tribal DDB</title>
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		<pubDate>Sat, 11 Jul 2009 17:12:06 +0000</pubDate>
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		<description><![CDATA[Once again, I've stumbled upon an agency in the jungle we call Marketing. Could this be the tribe I'm looking for?]]></description>
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		<title>Edelman&#8217;s goodpurpose study shows consumer shift towards social good</title>
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		<description><![CDATA[Edelman releases the 2009 version of its fantastic GoodPurpose study of social good.]]></description>
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		<title>Dawn with a Difference</title>
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		<pubDate>Mon, 31 Dec 2007 15:01:26 +0000</pubDate>
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		<description><![CDATA[For four years, I've felt compelled to give back. Now I'm finally taking steps. They're baby steps but they're a start.]]></description>
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		<title>Let&#8217;s send some marketers to a treeless planet.</title>
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		<pubDate>Mon, 10 Dec 2007 08:12:43 +0000</pubDate>
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		<description><![CDATA[Marketers help contribute to an insane amount of waste, of trees, water, ink and time. I'm wondering why.]]></description>
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