Skilled marketers and branding experts are reeling from consumer outrage, amplified by social media, toward branding changes. The consumer is always right – or are they? SEATTLE, WASHINGTON, USA – January 11, 2010 – Starbucks, in a move to show it has expanded beyond basic coffee offerings, shed the Starbucks name, the iconic ring and stars from its well-known logo last week, in...
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Weaver to work in both the US and Canada; BrandDialogue to convert from consultancy to a blog I’m very pleased to announce that effective July 20, 2009, I will be joining digital agency Tribal DDB, a division of DDB Advertising, in Vancouver, British Columbia. For the past seven years, I have been searching for an agency home: one in which I could do meaningful work, and have a good...
read moreEdelman Public Relations has just released its 2nd annual study of consumer thoughts around social good. Based on a survey of 6000 people across ten countries, some of the findings really support our contention that the efficacy of traditional channels is waning and that a groundswell of interest in social good is on the rise: Only 25% of people find contentment from the shopping experience Over...
read moreSEATTLE, WASHINGTON, USA – December 31, 2007 – Every year since 2004, I’ve felt more and more compelled to do something more meaningful and impactful. I see increasing imbalance in our world, a focus on self that’s ultimately self-destructive. Every January, I say something about it on my website. Every December, I’ve been left wondering if I made the slightest difference. This...
read more100 million trees are cut down every year so that you can receive junk mail. Who exactly does this help? The statistics are staggering: 100 million trees are destroyed each year to create the 4.5MM tons of junk mail in the US alone. 28 billion gallons of water go into the production of US junk mail annually. Each American adult spends approximately 70 hours per year dealing with the handling of...
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