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	<title>Eric Weaver &#187; branding</title>
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	<description>a 15-year experiment in storytelling</description>
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	<itunes:summary>a 15-year experiment in storytelling</itunes:summary>
	<itunes:author>Eric Weaver</itunes:author>
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		<itunes:name>Eric Weaver</itunes:name>
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	<itunes:subtitle>a 15-year experiment in storytelling</itunes:subtitle>
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		<title>October 21, 2009: Speaking at the IIMA October Luncheon</title>
		<link>http://www.ericweaver.com/2009/10/october-21-2009-speaking-at-the-iima-october-luncheon/</link>
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		<pubDate>Sat, 03 Oct 2009 05:02:43 +0000</pubDate>
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		<category><![CDATA[Events]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[OVERVIEW: My brand!  My brand!  What about my brand? Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a &#8220;voice&#8221; often as loud as your marketing budget. Marketing professionals, from [...]]]></description>
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		<title>&#8220;Branding for People: craft your brand, spread your value and win customers&#8221;</title>
		<link>http://www.ericweaver.com/2009/07/branding-for-people-craft-your-brand-spread-your-value-and-win-customers/</link>
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		<pubDate>Wed, 01 Jul 2009 22:11:40 +0000</pubDate>
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		<category><![CDATA[branding]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR for People]]></category>

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		<description><![CDATA[Presentation for today&#8217;s PR for People meetup can be found here: http://www.slideshare.net/Weave/pr-for-people-meetup-7109]]></description>
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