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	<title>Eric Weaver &#187; branding</title>
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	<description>a 16-year experiment in social</description>
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		<title>The Outraged Consumer</title>
		<link>http://www.ericweaver.com/2011/01/the-outraged-consumer/</link>
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		<pubDate>Tue, 11 Jan 2011 15:30:44 +0000</pubDate>
		<dc:creator>Weave</dc:creator>
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		<category><![CDATA[branding]]></category>
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		<category><![CDATA[outrage]]></category>
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		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[The Gap]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Tropicana]]></category>
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		<guid isPermaLink="false">http://www.ericweaver.com/?p=1095</guid>
		<description><![CDATA[Skilled marketers and branding experts are reeling from consumer outrage, amplified by social media, toward branding changes. The consumer is always right &#8211; or are they? SEATTLE, WASHINGTON, USA &#8211; January 11, 2010 &#8211; Starbucks, in a move to show it has expanded beyond basic coffee offerings, shed the Starbucks name, the iconic ring and [...]]]></description>
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		<title>October 21, 2009: Speaking at the IIMA October Luncheon</title>
		<link>http://www.ericweaver.com/2009/10/october-21-2009-speaking-at-the-iima-october-luncheon/</link>
		<comments>http://www.ericweaver.com/2009/10/october-21-2009-speaking-at-the-iima-october-luncheon/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 05:02:43 +0000</pubDate>
		<dc:creator>Weave</dc:creator>
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		<category><![CDATA[Events]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://www.branddialogue.com/diablogue/?p=338</guid>
		<description><![CDATA[OVERVIEW: My brand!  My brand!  What about my brand? Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a &#8220;voice&#8221; often as loud as your marketing budget. Marketing professionals, from [...]]]></description>
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		<title>&#8220;Branding for People: craft your brand, spread your value and win customers&#8221;</title>
		<link>http://www.ericweaver.com/2009/07/branding-for-people-craft-your-brand-spread-your-value-and-win-customers/</link>
		<comments>http://www.ericweaver.com/2009/07/branding-for-people-craft-your-brand-spread-your-value-and-win-customers/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 22:11:40 +0000</pubDate>
		<dc:creator>Weave</dc:creator>
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		<category><![CDATA[branding]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR for People]]></category>

		<guid isPermaLink="false">http://www.branddialogue.com/diablogue/?p=208</guid>
		<description><![CDATA[Presentation for today&#8217;s PR for People meetup can be found here: http://www.slideshare.net/Weave/pr-for-people-meetup-7109]]></description>
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