Skilled marketers and branding experts are reeling from consumer outrage, amplified by social media, toward branding changes. The consumer is always right – or are they? SEATTLE, WASHINGTON, USA – January 11, 2010 – Starbucks, in a move to show it has expanded beyond basic coffee offerings, shed the Starbucks name, the iconic ring and stars from its well-known logo last week, in...
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OVERVIEW: My brand! My brand! What about my brand? Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a “voice” often as loud as your marketing budget. Marketing professionals, from the self-employed to the boardrooms of the...
read morePresentation for today’s PR for People meetup can be found...
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