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	<title>Eric Weaver</title>
	<link>http://www.ericweaver.com</link>
	<description>a 15-year experiment in storytelling</description>
	<lastBuildDate>Sun, 07 Feb 2010 20:56:47 +0000</lastBuildDate>
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		<title>&#8220;Whatcha Say,&#8221; deconstructed</title>
		<description><![CDATA[A warning to my teenaged girls: there are lots of guys out there who will say and do anything to maintain a relationship that puts themselves before you. Don&#8217;t fall for it

Saw a song that was trending on iLike the other day, called &#8220;Whatcha Say,&#8221; by Jason Derulo. Downloaded it on iTunes and immediately heard [...]]]></description>
		<link>http://www.ericweaver.com/2010/02/whatcha-say-deconstructed/</link>
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		<title>iBurglar!</title>
		<description><![CDATA[LAS VEGAS, NEVADA, USA &#8211; January 7, 2010 &#8211; Sitting here in the CES Blogger Lounge around a small round table with a couple of other guys, I started up a conversation with two bloggers covering the show, Euwyn Poon and Dale Wick.
Talk inevitably turned to the Apple iPhone, and then to augmented reality apps. [...]]]></description>
		<link>http://www.ericweaver.com/2010/01/iburglar/</link>
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		<title>In the Defense of Marketers</title>
		<description><![CDATA[The Social Media Hype Bubble was largely sat out by most marketers until the end of the decade. Why your brand needs to be even more social, now that the bubble has burst.]]></description>
		<link>http://www.ericweaver.com/2010/01/in-defense-of-marketing/</link>
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		<title>Nature&#8217;s Path: The Path to Sustainability Microsite</title>
		<description><![CDATA[Earlier this year, my team at Tribal DDB produced a microsite for Seattle branding agency egg, for their client Nature&#8217;s Path Foods. &#8220;The Path&#8220; is an interactive thought-starter site meant to quiz you as to where you are on the path to sustainability and to get you to consider additional options you should try to [...]]]></description>
		<link>http://www.ericweaver.com/2010/01/natures-path-the-path-site/</link>
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		<title>Examined your social media footprint lately?</title>
		<description><![CDATA[Participating in myriad social networks and online sites can be exhausting. So how—and where—should you "represent"? Here's my cringe-worthy social media footprint. Next post: paring it down to a manageable list.]]></description>
		<link>http://www.ericweaver.com/2009/12/social-footprint/</link>
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		<title>Speaking at the 2010 Consumer Electronics Show</title>
		<description><![CDATA[I&#8217;m excited to announce that I’ll be speaking at Jeff Pulver’s Social Media Jungle event at the 2010 Consumer Electronics Show.
Last year’s SMJ attracted a number of well-known social media speakers, including Robert Scoble, Chris Brogan, Jeff Sass, Jeff Pulver, Dean Landsman, Howard Greenstein, Dave Taylor and others. The format is based on short, 15- [...]]]></description>
		<link>http://www.ericweaver.com/2009/12/2010_ces/</link>
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		<title>Happy</title>
		<description><![CDATA[I spend my weekdays living and working in Vancouver. On my weekends, I come home to Seattle to see my wife. This weekend, she came up for her first visit to Vancouver. It ROCKED.]]></description>
		<link>http://www.ericweaver.com/2009/11/happy/</link>
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		<title>What to Watch For in 2010</title>
		<description><![CDATA[As 2009 comes to a close, I can&#8217;t help but reflect on what I&#8217;ve seen this year, and consider what will be top of mind for 2010.
Privacy
The Social Web has been a bit of the Wild West for 2008 and 2009, but with a growing number of legal cases being decided in this area, and [...]]]></description>
		<link>http://www.ericweaver.com/2009/11/what-to-watch-for-in-2010/</link>
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		<title>October 28, 2009: Speaking at Seattle Graphic Artists Guild</title>
		<description><![CDATA[ORGANIZER&#8217;S OVERVIEW: Blogs and Twitter and Yelp, oh my! Customers have more tools at their disposal than ever before to find, discuss, or recommend service providers. But social media tools also increase the level of noise, making it harder to be heard or to manage your reputation.
This month, branding and social media specialist Eric Weaver [...]]]></description>
		<link>http://www.ericweaver.com/2009/10/october-28-2009-speaking-at-seattle-graphic-artists-guild/</link>
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		<title>October 21, 2009: Speaking at the IIMA October Luncheon</title>
		<description><![CDATA[OVERVIEW: My brand!  My brand!  What about my brand?
Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a &#8220;voice&#8221; often as loud as your marketing budget.
Marketing professionals, from the self-employed [...]]]></description>
		<link>http://www.ericweaver.com/2009/10/october-21-2009-speaking-at-the-iima-october-luncheon/</link>
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