I’m excited to announce that I’ll be speaking at Jeff Pulver’s Social Media Jungle event at the 2010 Consumer Electronics Show. Last year’s SMJ attracted a number of well-known social media speakers, including Robert Scoble, Chris Brogan, Jeff Sass, Jeff Pulver, Dean Landsman, Howard Greenstein, Dave Taylor and others. The format is based on short, 15- to 20-minute talks presented in...
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As 2009 comes to a close, I can’t help but reflect on what I’ve seen this year, and consider what will be top of mind for 2010. Privacy The Social Web has been a bit of the Wild West for 2008 and 2009, but with a growing number of legal cases being decided in this area, and a continuing risk aversion amongst corporations, I predict privacy will be top-of-mind for many of my clients....
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ORGANIZER’S OVERVIEW: Blogs and Twitter and Yelp, oh my! Customers have more tools at their disposal than ever before to find, discuss, or recommend service providers. But social media tools also increase the level of noise, making it harder to be heard or to manage your reputation. This month, branding and social media specialist Eric Weaver will discuss the practice and importance of...
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OVERVIEW: My brand! My brand! What about my brand? Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a “voice” often as loud as your marketing budget. Marketing professionals, from the self-employed to the boardrooms of the...
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Reason #1: EVERYONE IS DOING IT. A cursory overview of Mashable or any social-media-related LinkedIn group will reveal the sad truth: so many people are doing Top 10 This or Top 15 That that it’s become absolutely pervasive and downright boring. What happened to creativity? It’s like the term “in harm’s way”—completely overused. Please just stop. Reason #2:...
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Post-Conference Update BELLEVUE, WASHINGTON – September 25, 2009 – I was honored to speak at the Microsoft Social Media 101 Conference at the Microsoft Executive Briefing Center. My talk was called “Talent is Social” and it was focused on using social media from a corporate HR and recruiting perspective. The crew from Eastside Entrepreneurs and Social Media Club Seattle...
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