If you’re like me, you rely on social media sites for promoting both your company and your self. You post videos to YouTube, you find friends at crowded events using Twitter, and maybe even stalk your friends on Foursquare. But what happens when a site goes down — and the functionality you’ve come to rely upon goes away? You Don’t Need a Social Media Strategy This morning, I...
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REDMOND, WASHINGTON, USA – April 15, 2010 – I was pleased to present the morning keynote at the recent Microsoft Social Media 201 Conference held at the Microsoft Executive Briefing Center. The event, put on by buddy Joe Kennedy (@KennedyIAm) and the guys at @FreshConsulting, was aimed at helping elaborate the “next steps” for companies who have already established initial...
read moreDid I REALLY seriously check in almost a thousand times? VANCOUVER, BRITISH COLUMBIA, CANADA – March 22, 2010 – FourSquare, it’s been real. I started using FourSquare right from its inception. It was fun: seeing where my friends were, letting them see my travels as well. It was tied into my first forays to my new job in Canada, and I realized “hey, I can create ’99...
read moreLAS VEGAS, NEVADA, USA – January 7, 2010 – Sitting here in the CES Blogger Lounge around a small round table with a couple of other guys, I started up a conversation with two bloggers covering the show, Euwyn Poon and Dale Wick. Talk inevitably turned to the Apple iPhone, and then to augmented reality apps. “Did you guys see that iPhone augmented reality app that lets you...
read moreMarketing in its traditional form needs to change. Social media, now at the end of its hype curve, was not the magic bullet. What will save marketing will be selling and proving our value. At year’s end, people tend to come out with numerous predictions for the new year. Three reasons drive would-be pundits to do this: first is a bit of sentimentality at what we just lived through....
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As we become increasingly time-starved, maintaining a social media footprint can be a monumental task. Where should you be active socially? I audited my own efforts, and was stunned by what I found...
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