Marketing in its traditional form needs to change. Social media, now at the end of its hype curve, was not the magic bullet. What will save marketing will be selling and proving our value. At year’s end, people tend to come out with numerous predictions for the new year. Three reasons drive would-be pundits to do this: first is a bit of sentimentality at what we just lived through....
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As we become increasingly time-starved, maintaining a social media footprint can be a monumental task. Where should you be active socially? I audited my own efforts, and was stunned by what I found...
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I’m excited to announce that I’ll be speaking at Jeff Pulver’s Social Media Jungle event at the 2010 Consumer Electronics Show. Last year’s SMJ attracted a number of well-known social media speakers, including Robert Scoble, Chris Brogan, Jeff Sass, Jeff Pulver, Dean Landsman, Howard Greenstein, Dave Taylor and others. The format is based on short, 15- to 20-minute talks presented in...
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VANCOUVER, BRITISH COLUMBIA, CANADA – November 29, 2009 – Jena came up for a long Thanksgiving weekend with me, her first since I started working here. I booked a surprise romantic dinner at the Observatory Restaurant atop Grouse Mountain. It was rainy that day, and foggy in North Van as we boarded the gondola to the top. We got seated in the best seat in the house, and then suddenly,...
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As 2009 comes to a close, I can’t help but reflect on what I’ve seen this year, and consider what will be top of mind for 2010. Privacy The Social Web has been a bit of the Wild West for 2008 and 2009, but with a growing number of legal cases being decided in this area, and a continuing risk aversion amongst corporations, I predict privacy will be top-of-mind for many of my clients....
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ORGANIZER’S OVERVIEW: Blogs and Twitter and Yelp, oh my! Customers have more tools at their disposal than ever before to find, discuss, or recommend service providers. But social media tools also increase the level of noise, making it harder to be heard or to manage your reputation. This month, branding and social media specialist Eric Weaver will discuss the practice and importance of...
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