VANCOUVER, BRITISH COLUMBIA, CANADA – November 29, 2009 – Jena came up for a long Thanksgiving weekend with me, her first since I started working here. I booked a surprise romantic dinner at the Observatory Restaurant atop Grouse Mountain. It was rainy that day, and foggy in North Van as we boarded the gondola to the top. We got seated in the best seat in the house, and then suddenly,...
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As 2009 comes to a close, I can’t help but reflect on what I’ve seen this year, and consider what will be top of mind for 2010. Privacy The Social Web has been a bit of the Wild West for 2008 and 2009, but with a growing number of legal cases being decided in this area, and a continuing risk aversion amongst corporations, I predict privacy will be top-of-mind for many of my clients....
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ORGANIZER’S OVERVIEW: Blogs and Twitter and Yelp, oh my! Customers have more tools at their disposal than ever before to find, discuss, or recommend service providers. But social media tools also increase the level of noise, making it harder to be heard or to manage your reputation. This month, branding and social media specialist Eric Weaver will discuss the practice and importance of...
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OVERVIEW: My brand! My brand! What about my brand? Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a “voice” often as loud as your marketing budget. Marketing professionals, from the self-employed to the boardrooms of the...
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Reason #1: EVERYONE IS DOING IT. A cursory overview of Mashable or any social-media-related LinkedIn group will reveal the sad truth: so many people are doing Top 10 This or Top 15 That that it’s become absolutely pervasive and downright boring. What happened to creativity? It’s like the term “in harm’s way”—completely overused. Please just stop. Reason #2:...
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Post-Conference Update BELLEVUE, WASHINGTON – September 25, 2009 – I was honored to speak at the Microsoft Social Media 101 Conference at the Microsoft Executive Briefing Center. My talk was called “Talent is Social” and it was focused on using social media from a corporate HR and recruiting perspective. The crew from Eastside Entrepreneurs and Social Media Club Seattle...
read moreCONFERENCE SELF-DESCRIPTION: “The No 1 Marketing Conference in Canada will teach you how to improve your online revenue!” I will be presenting my Trust Drives Transactions presentation at 2:30 pm in Room 1. DETAILS: The event will be held at the Vancouver Four Seasons Hotel, 791 West Georgia Street, for three days: September 16-18. COST: Conference Day Sep 17+Workshop Day Sep 18...
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Today, I let my little girl go. Well, at 15 she’s not really “little” anymore, and she’s starting an amazing new chapter of her life at a special, well-known performing arts high school. She auditioned and got in and I’m so unbelievably proud of her for doing so. And simultaneously, I’m absolutely devastated to lose her from my daily life and home. Caroline...
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Weaver to work in both the US and Canada; BrandDialogue to convert from consultancy to a blog I’m very pleased to announce that effective July 20, 2009, I will be joining digital agency Tribal DDB, a division of DDB Advertising, in Vancouver, British Columbia. For the past seven years, I have been searching for an agency home: one in which I could do meaningful work, and have a good...
read moreI was recently notified by the World Brand Congress in Mumbai, India, that I was awarded a Brand Leadership Award for my work in branding over the years. I’m honored to receive such an award and am very appreciative of the Congress in selecting me. To say I was surprised and grateful was an understatement. I will also be speaking at the conference on “Branding, Trust and the Empowered...
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