“Whatcha Say,” deconstructed
A warning to my teenaged girls: there are lots of guys out there who will say and do anything to maintain a relationship that puts themselves before you. Don’t fall for it...
read morePosts by Weave
iBurglar!
LAS VEGAS, NEVADA, USA – January 7, 2010 – Sitting here in the CES Blogger Lounge around a small round table with a couple of other guys, I started up a conversation with two bloggers covering the show, Euwyn Poon and Dale Wick. Talk inevitably turned to the Apple iPhone, and then to augmented reality apps. “Did you guys see that iPhone augmented reality app that lets you...
read moreIn the Defense of Marketers
Marketing in its traditional form needs to change. Social media, now at the end of its hype curve, was not the magic bullet. What will save marketing will be selling and proving our value. At year’s end, people tend to come out with numerous predictions for the new year. Three reasons drive would-be pundits to do this: first is a bit of sentimentality at what we just lived through....
read moreNature’s Path: The Path to Sustainability Microsite
Earlier this year, my team at Tribal DDB produced a microsite for Seattle branding agency egg, for their client Nature’s Path Foods. “The Path“ is an interactive thought-starter site meant to quiz you as to where you are on the path to sustainability and to get you to consider additional options you should try to get to the next step on the path. The site features a Twitter...
read moreExamined your social media footprint lately?
As we become increasingly time-starved, maintaining a social media footprint can be a monumental task. Where should you be active socially? I audited my own efforts, and was stunned by what I found...
read moreSpeaking at the 2010 Consumer Electronics Show
I’m excited to announce that I’ll be speaking at Jeff Pulver’s Social Media Jungle event at the 2010 Consumer Electronics Show. Last year’s SMJ attracted a number of well-known social media speakers, including Robert Scoble, Chris Brogan, Jeff Sass, Jeff Pulver, Dean Landsman, Howard Greenstein, Dave Taylor and others. The format is based on short, 15- to 20-minute talks presented in...
read moreHappy
VANCOUVER, BRITISH COLUMBIA, CANADA – November 29, 2009 – Jena came up for a long Thanksgiving weekend with me, her first since I started working here. I booked a surprise romantic dinner at the Observatory Restaurant atop Grouse Mountain. It was rainy that day, and foggy in North Van as we boarded the gondola to the top. We got seated in the best seat in the house, and then suddenly,...
read moreWhat to Watch For in 2010
As 2009 comes to a close, I can’t help but reflect on what I’ve seen this year, and consider what will be top of mind for 2010. Privacy The Social Web has been a bit of the Wild West for 2008 and 2009, but with a growing number of legal cases being decided in this area, and a continuing risk aversion amongst corporations, I predict privacy will be top-of-mind for many of my clients....
read moreOctober 28, 2009: Speaking at Seattle Graphic Artists Guild
ORGANIZER’S OVERVIEW: Blogs and Twitter and Yelp, oh my! Customers have more tools at their disposal than ever before to find, discuss, or recommend service providers. But social media tools also increase the level of noise, making it harder to be heard or to manage your reputation. This month, branding and social media specialist Eric Weaver will discuss the practice and importance of...
read moreOctober 21, 2009: Speaking at the IIMA October Luncheon
OVERVIEW: My brand! My brand! What about my brand? Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a “voice” often as loud as your marketing budget. Marketing professionals, from the self-employed to the boardrooms of the...
read more