If you’re like me, you rely on social media sites for promoting both your company and your self. You post videos to YouTube, you find friends at crowded events using Twitter, and maybe even stalk your friends on Foursquare. But what happens when a site goes down — and the functionality you’ve come to rely upon goes away? You Don’t Need a Social Media Strategy This morning, I...
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REDMOND, WASHINGTON, USA – April 15, 2010 – I was pleased to present the morning keynote at the recent Microsoft Social Media 201 Conference held at the Microsoft Executive Briefing Center. The event, put on by buddy Joe Kennedy (@KennedyIAm) and the guys at @FreshConsulting, was aimed at helping elaborate the “next steps” for companies who have already established initial...
read moreDid I REALLY seriously check in almost a thousand times? VANCOUVER, BRITISH COLUMBIA, CANADA – March 22, 2010 – FourSquare, it’s been real. I started using FourSquare right from its inception. It was fun: seeing where my friends were, letting them see my travels as well. It was tied into my first forays to my new job in Canada, and I realized “hey, I can create ’99...
read moreA warning to my teenaged girls: there are lots of guys out there who will say and do anything to maintain a relationship that puts themselves before you. Don’t fall for it...
read moreLAS VEGAS, NEVADA, USA – January 7, 2010 – Sitting here in the CES Blogger Lounge around a small round table with a couple of other guys, I started up a conversation with two bloggers covering the show, Euwyn Poon and Dale Wick. Talk inevitably turned to the Apple iPhone, and then to augmented reality apps. “Did you guys see that iPhone augmented reality app that lets you...
read moreMarketing in its traditional form needs to change. Social media, now at the end of its hype curve, was not the magic bullet. What will save marketing will be selling and proving our value. At year’s end, people tend to come out with numerous predictions for the new year. Three reasons drive would-be pundits to do this: first is a bit of sentimentality at what we just lived through....
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Earlier this year, my team at Tribal DDB produced a microsite for Seattle branding agency egg, for their client Nature’s Path Foods. “The Path“ is an interactive thought-starter site meant to quiz you as to where you are on the path to sustainability and to get you to consider additional options you should try to get to the next step on the path. The site features a Twitter...
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As we become increasingly time-starved, maintaining a social media footprint can be a monumental task. Where should you be active socially? I audited my own efforts, and was stunned by what I found...
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I’m excited to announce that I’ll be speaking at Jeff Pulver’s Social Media Jungle event at the 2010 Consumer Electronics Show. Last year’s SMJ attracted a number of well-known social media speakers, including Robert Scoble, Chris Brogan, Jeff Sass, Jeff Pulver, Dean Landsman, Howard Greenstein, Dave Taylor and others. The format is based on short, 15- to 20-minute talks presented in...
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