For twenty years, I’ve helped myriad firms across North America engage their markets, customers and employees.
Eric Weaver, 2010 Consumer Electronics Show, Las Vegas, NV
After 13 years in software as a developer, business analyst and project manager, I started my 20-year marketing career, which has included advertising; multi-channel, online, direct, and event marketing; PR; brand strategy; naming and messaging; competitive research and positioning; even packaging design and voice talent. Managing teams at agencies like Young & Rubicam, AKQA, Edelman, Foote Cone & Belding and others, I have helped launch the Smart TV, the BMW MINI, the Lincoln LS, Lincoln Navigator, Mercury Sable, Sebastian haircare products, Level 3 Communications, Ultra Cascade, and several pharma products.
I specialize in integrated digital branding and marketing, particularly in the area of social marketing. Taking my first steps into the online world in 1977, I was active on the Arpanet in 1979, became one of the first community managers on America Online in 1991, launched my first blog in 1995, built what I believe to be the first enterprise social network in 1997, and launched my first podcast in 2005. I am also very active in the social space, founding the Seattle Flickr photography meetup (now with 1800+ members) in 2005, organizing the very first Seattle Tweetups in 2007, and helping launch Social Media Club Vancouver in 2010.
My teams and I have received several awards over the years, including Best of the Web, a Webby, and Gold Beacon awards from the Business Marketing Association. A frequent conference speaker, I’ve had the honor to present at the 2010 International Consumer Electronics Show, the 2009 World Brand Congress, Seybold Seminars, the Comcast Social Media Conference, the Microsoft Social Media 101 and 201 Conferences, and many more (more about my speaking here). Press mentions include AdAge, AdRants, BusinessWeek, Fortune, Hoover’s, Inc., Microsoft Press, the National Review, the Seattle Post-Intelligencer (1) (2), the Seattle Times (1) (2), and the Washington Post.
In 2009, I was stunned to be honored with a Brand Leadership Award for my work over the years, by the World Brand Congress, and now serve on their advisory board.
Currently
After working in many roles, from agency CEO to marketing director to bizdev guy, I’ve settled on that which I do best: providing senior-level, hands-on digital and social marketing counsel to corporate clients. In January 2011, I left my role at advertising giant DDB Worldwide to serve as an Evangelist for social business consultancy Ant’s Eye View, in which I counsel Fortune 500 companies on socializing the enterprise.
I can be reached at +1 310 494 6492, or you can read more on LinkedIn.
In case it’s not obvious
Opinions expressed on this website are mine alone, and often don’t represent those of my employer, my boss, my clients, my wife nor my friends. 