ERIC WEAVER
I am a veteran digital marketer who has helped myriad Fortune 500 firms across the US engage their markets, customers and employees.
My 19-year marketing career has included advertising; multi-channel, online, direct, and event marketing; PR; brand strategy; naming and messaging; competitive research and positioning; even packaging design and voice talent. Managing teams at agencies like Young & Rubicam, AKQA, Edelman, Foote Cone & Belding and others, I have helped launch the Lincoln LS, Lincoln Navigator, Mercury Sable, Sebastian haircare products, Level 3 Communications, the BMW MINI, Ultra Cascade, and several pharma products.
I specialize in digital branding and marketing, particularly in the area of social marketing. Taking my first steps into the online world in 1977, I was active on the Arpanet in 1979, became one of the first community managers on America Online in 1991, launched my first blog in 1995, built what I believe to be the first enterprise social network in 1997, and launched my first podcast in 2005. I am also very active in the social space, founding the Seattle Flickr photography meetup (now with 1800+ members) in 2005, and helping launch Social Media Club Vancouver in 2010.
A frequent conference and luncheon speaker, I and my teams have received several awards over the years, including Best of the Web, a Webby, and Gold Beacon awards from the Business Marketing Association. I’ve had the honor to speak at the 2010 International Consumer Electronics Show, the 2009 World Brand Congress, Seybold Seminars, the Comcast Social Media Conference, the Microsoft Social Media 101 and 201 Conferences, and many more (more about my speaking here). Press mentions include AdAge, AdRants, BusinessWeek, Fortune, Hoover’s, Microsoft Press, the National Review, the Seattle Post-Intelligencer (1) (2), the Seattle Times (1) (2), and the Washington Post.
In 2009, I was stunned to be honored with a Brand Leadership Award for my work over the years, by the World Brand Congress in Mumbai, India.
Currently
After working in many roles, from agency CEO to marketing director to bizdev guy, I’ve settled on that which I do best: providing senior-level, hands-on digital and social marketing counsel to corporate clients. I currently serve as an account director and digital strategist for advertising giant DDB. In this role, I provide digital and social marketing counsel to North American clients through DDB Canada, Tribal DDB and Radar DDB. I can be reached at +1 310 494 6492.
In case it’s not obvious
Opinions expressed on this website are mine alone, and often don’t represent those of my employer, my boss, my wife nor my friends. 