I could not agree more with your points about marketing and how we should adapt to this fundamental shift. The biggest point that stuck out to me was about companies giving back in socially-interested ways. This point speaks on an individual level as well.

Social media and the internet is so good at seeing through unauthentic personalities. And because of that, I would have to say that Twitter still has value. The constant tips, facts, and quotes about social media have certainly created a lot of noise. But as people continue and evolve with the medium, they will realize that it really hasn't and won't help them in the long term. I predict that the amount of time spent on Twitter will decrease but the value per interactive will increase as we all discover our personal brands and work out what we have to offer. As Twitter evolves, I am optimistic that new opt-out and filter features will decrease the amount of spam.

It is a difficult task to learn and adopt to social media and then to educate and convince others. I admire what you are doing to teach your clients. With more and more clubs like the SMC, the outlook for marketing continues to brighten.