Comments on: Stop talking, start listening: celebrities, social media, and your brand. http://www.ericweaver.com/2009/04/stop-talking-start-listening/ a 15-year experiment in storytelling Thu, 29 Apr 2010 18:58:30 -0400 hourly 1 http://wordpress.org/?v=3.0 By: Megan Misso (04/09): Thanks for your article, I... — BackType http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-111 Megan Misso (04/09): Thanks for your article, I... — BackType Sat, 03 Oct 2009 03:47:39 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-111 <!--%kramer-ref-pre%-->[...] Stop talking, start listening: celebrities, social media, and your brand. on Brand Dialogue from 22 weeks ago [...]<!--%kramer-ref-post%--> [...] Stop talking, start listening: celebrities, social media, and your brand. on Brand Dialogue from 22 weeks ago [...]

]]> By: Celebs on the Web « Babbagla's Blog http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-110 Celebs on the Web « Babbagla's Blog Fri, 25 Sep 2009 03:52:24 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-110 [...] new way for celebrities to promote themselves and the brands they wish to endorse. Eric Weaver, of Brand Dialogue, states that Twitter is an effective tool for getting people to listen to what you have to say [...] [...] new way for celebrities to promote themselves and the brands they wish to endorse. Eric Weaver, of Brand Dialogue, states that Twitter is an effective tool for getting people to listen to what you have to say [...]

]]> By: ANT http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-109 ANT Wed, 05 Aug 2009 03:06:51 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-109 Great piece! follow me: http://www.twitter.com/antcomic Great piece!

follow me:
http://www.twitter.com/antcomic

]]> By: How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model | By Ben Foster http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-108 How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model | By Ben Foster Tue, 02 Jun 2009 14:41:39 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-108 [...] Social Media is all about listening to your customers and having a diaogue that increases the ability of your company or brand to meet their needs. [...] [...] Social Media is all about listening to your customers and having a diaogue that increases the ability of your company or brand to meet their needs. [...]

]]> By: twitter - Shahar Boyayan on Diigo http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-107 twitter - Shahar Boyayan on Diigo Sat, 30 May 2009 19:46:18 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-107 <!--%kramer-ref-pre%-->[...] Brand Dialogue | Stop talking, start listening: celebrities, social media, and your brand. [...]<!--%kramer-ref-post%--> [...] Brand Dialogue | Stop talking, start listening: celebrities, social media, and your brand. [...]

]]> By: Jan Simmonds http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-106 Jan Simmonds Thu, 30 Apr 2009 01:15:06 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-106 It is worth watching Andrew Keen's talk to Google in '07 here! (http://tinyurl.com/24zzgg) Much of what he says is increasingly relevant today as Newspapers are imploding and more is likely to follow. I also wrote my own opinion of the ramifications of this engagement by celebrities entitled "Twitter Breaks Down the Wall Between Star and Fans - What a nightmare?" here - http://tinyurl.com/d7e58e Jan Simmonds - CEO at famebook.com It is worth watching Andrew Keen’s talk to Google in ’07 here! (http://tinyurl.com/24zzgg) Much of what he says is increasingly relevant today as Newspapers are imploding and more is likely to follow. I also wrote my own opinion of the ramifications of this engagement by celebrities entitled “Twitter Breaks Down the Wall Between Star and Fans – What a nightmare?” here – http://tinyurl.com/d7e58e
Jan Simmonds – CEO at famebook.com

]]> By: Digital Tip » Don’t believe the celebrity Twitter hype: http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-105 Digital Tip » Don’t believe the celebrity Twitter hype: Wed, 29 Apr 2009 14:03:19 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-105 [...] Celebrity users do attract mainstream users, but whilst they have thousands of followers, very few celebrities follow back or respond to the mainstream. Celebrity feeds tend to be one way broadcast channels, all valid because fans can still feel closer by observing the minutiae of celebrity everyday life. This ready reckoner shows the followee/follower ratio for many US celebrity twitter accounts. [...] [...] Celebrity users do attract mainstream users, but whilst they have thousands of followers, very few celebrities follow back or respond to the mainstream. Celebrity feeds tend to be one way broadcast channels, all valid because fans can still feel closer by observing the minutiae of celebrity everyday life. This ready reckoner shows the followee/follower ratio for many US celebrity twitter accounts. [...]

]]> By: JeromeR http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-104 JeromeR Wed, 29 Apr 2009 09:31:03 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-104 I do my "listening" by searching the Twitterstream for hash tags and keyswords. I think it's unfortunate that I have to follow tons of people in order to create the illusion that I'm listening, because the more people I follow, the less I can track my RL, met-you-in-the-flesh, lower-case-f friends. And because we all know that it is an illusion (as you pointed out in the fine print); the bigger my follower group, the less likely I can follow/swallow it all. I do my “listening” by searching the Twitterstream for hash tags and keyswords. I think it’s unfortunate that I have to follow tons of people in order to create the illusion that I’m listening, because the more people I follow, the less I can track my RL, met-you-in-the-flesh, lower-case-f friends. And because we all know that it is an illusion (as you pointed out in the fine print); the bigger my follower group, the less likely I can follow/swallow it all.

]]> By: 「Twitter」のセレブユーザーは今でも一方通行を好む at ブログヘラルド http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-103 「Twitter」のセレブユーザーは今でも一方通行を好む at ブログヘラルド Wed, 29 Apr 2009 05:50:43 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-103 <!--%kramer-ref-pre%-->[...] Twitter 4月 29日 at 10:00 am by ジェイビー フェルナンデス - Twitter（ツイッター）がメジャーな存在として認められるようになってきたが、Brand Dialogue（ブランド・ダイアローグ）のエリック・ウィーバー氏が述べた見解はとても的を射ている。これまでは考えられなかった方法でファンと交流することが出来るようになっても、所謂セレブ達はファンの声には耳を傾けないのだ。フォロワー vs. フォローする人数の比率を見てもらいたい。大半の人気の高いセレブは、オーディエンスのうち、フォローしている人数の割合は1割にも満たない。 [...]<!--%kramer-ref-post%--> [...] Twitter 4月 29日 at 10:00 am by ジェイビー フェルナンデス – Twitter（ツイッター）がメジャーな存在として認められるようになってきたが、Brand Dialogue（ブランド・ダイアローグ）のエリック・ウィーバー氏が述べた見解はとても的を射ている。これまでは考えられなかった方法でファンと交流することが出来るようになっても、所謂セレブ達はファンの声には耳を傾けないのだ。フォロワー vs. フォローする人数の比率を見てもらいたい。大半の人気の高いセレブは、オーディエンスのうち、フォローしている人数の割合は1割にも満たない。 [...]

]]> By: Celebs on Twitter still see a one way street? | BLOGCHINA.ME http://www.ericweaver.com/2009/04/stop-talking-start-listening/comment-page-1/#comment-102 Celebs on Twitter still see a one way street? | BLOGCHINA.ME Wed, 29 Apr 2009 05:48:41 +0000 http://www.branddialogue.com/diablogue/?p=172#comment-102 [...] their fans in ways unimagined before, celebs in general still don’t want to listen. If you look at the chart of followers vs. following ratio, most hard hitting celebs are following much less than 10% of their audience. Yet that’s how [...] [...] their fans in ways unimagined before, celebs in general still don’t want to listen. If you look at the chart of followers vs. following ratio, most hard hitting celebs are following much less than 10% of their audience. Yet that’s how [...]

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