Eric Weaver | a 15-year experiment in storytelling

Veteran digital marketer helping some of the world's biggest brands engage their markets. Phone: +1 310 494 6492 Twitter: @Weave

Who & What

I am a veteran digital marketer who has helped some of the world’s largest companies build and extend their brands online. My clients have included BMW, Brita, De Beers, FedEx, GE, Johnson & Johnson, Kraft Foods, Mattel, the Mayo Clinic, Procter & Gamble, the Clinton Administration, and many more.

I am also a husband, a father, a photographer and a bit of a gypsy. This site, first established in November 1995 on AOL, is an ongoing experiment in connecting, sharing and storytelling. It contains both personal and professional entries, highlights from the last fifteen years.

Expertise

BRANDING. DIGITAL MEDIA. SOCIAL MARKETING. My expertise is in helping corporate management and marketing teams understand and leverage social and digital marketing approaches. Previous roles have included agency CEO, director of marcom, creative director, designer, global account director, brand strategist—even voiceover talent. This broad experience means I’m able to bring an unbiased viewpoint and agnostic recommendations to engagement challenges.

I currently work for DDB Advertising in the role in which I perform best: acting as a counsellor to marketing leaders.